Die Schattenseite der Lichtstadt

Stadt Jena

Konzeption, Printdesign

Schwieriges Thema, weil leider ganz schön wahr. In lovely Jena geht die Schere zwischen gut Betuchten und denen, die es ganz und gar nicht sind, ganz schön weit auseinander. Könnte man nicht für möglich halten. Unsere Aufgabe war es deshalb, die Awareness für diese Realität über eine eindrucksvolle Außenwerbekampagne bei den Jenaern und Jenensern zu erhöhen, damit sich nicht nur in den Köpfen der Bevölkerung, sondern auch in denen der Stadtverwaltung etwas ändert. Merci für das riesen Vertrauen! Gute Auftraggeberin, gerne wieder.

Bildquellen: Samt&Seidel, Stefan Harnisch / Zeiss Planetarium 2016 / Sternevent GmbH

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